To Do List: Thank John Hancock
Courtesy of Scott Miller

Newest Update

Action is more important than ever. The AFA is encouraging its members to contact John Hancock and demand that it "stop the promotion of homosexuality" and cease its "fierce attack on the institution of the American family."

By the way, before you you comment to John Hancock, read the AFA piece as you might want to mention that if they did indeed change the ad in a small way in order throw a pandering bone to bigots that they don't get full credit from you.

Background:

Scott Sez:

I have received quite a few copies of the following piece in the last 24 hours. It concerns showing support for John Hancock for a same-sex friendly ad to be run during the Olympics.

May I make a friendly suggestion to some of you. When these types of emailings get multi-forwarded (with scores of other e-mail addresses accompanying the story), it reduces the impact of what is being sent and makes it look like one of the many Internet chain letters.

If you want to follow the recommendations of the message and share the information through the Internet, do a simple cut-and-paste of the message and send it out fresh. For the subject heading and names of email recipients to be longer than the actual message you are sending not only reduces the e-mail to looking like a chain letter, but many people will not bother to scroll for 5 minutes to finally read it. Additionally, it potentially subjects those who are listed to be added to commercial email lists.

Action:

[original author unknown]

Thank John Hancock For Gay-Friendly Ad

John Hancock is launching a new ad campaign for ("insurance for the unexpected") to run during the Olympics, which they previewed on NBC this past weekend during the gymnastics nationals. One of the ads features a couple in an airport, returning from having just adopted an Asian baby. The great part about this ad is that the couple is two women. The commercial ends with one woman saying, "You'll make a great mom" and the other one saying "You will too"....

There's been a lot of negative feedback to their ad department about this ad in particular. This is a big step for John Hancock, and I think it's great that they took the opportunity to portray other "families" that might need insurance, on national TV. The other ad is about a single mom.

If you support this kind of diverse advertising, please send an email to: info@jhancock.com and let them know you support this new ad. Apparently their ad folks really need to hear as much positive feedback as possible because they are hearing the negative feedback. Please also forward this on to your friends.

or Write to:

Chrm. Stephen L. Brown
John Hancock Co.
P.O. Box 111
Boston, MA 02117
Ph 617-572-6000
Toll Free 1-800-732-5543
Fax 617-572-5935

or use their website to comment by:

EMail or by pointing your browser to http://www.johnhancock.com and then click HOW TO REACH US and WEB SITE FEEDBACK.

Scott Miller is an activist who runs a free, daily subscription email service of all pertinent GLBT news articles and events. You can subscribe to the service by emailing Scott at LelioRisen@aol.com

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